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Redirect to MV Crystal Symphony Home Page Remembering this 1 rule could have saved nike a shoe debacle and pr nightmare remembering this 1 rule could have saved nike a shoe debacle and pr nightmare all kinds of brands have been taking shots at the beleaguered footwear giant, adding insult to zion williamson's injury.Keynote speaker and author, 'find the fire' and 'make it matter'getty imagesit happened in the blink of an eye on wednesday night.A huge televisionaudience--And fans paying an average $2, 600 dollars per ticket, only slightly less than tickets to--Watched duke battle the university of north carolina in college basketball's greatest rivalry.33 seconds in, Zion Williamson got injured.Williamson isa generational talent with physical gifts that have calling him a freak.And how he got injured was a sight to behold.The 285-Poundfreshman drove to the hoop withhis trademark explosive burst, pivoted, and createdan irresistibleforce versus immovable object moment.And his nike shoes--The pg 2.5 model, to be exact--Literally split in half, causing asprawledkneeextension and corresponding exit-Inducing sprain.Just like that, williamson's kicks gave him a kick in the pants, and nike right along with it.I'm not exaggerating on this point.I was watching the game, and my immediate reaction was,"C'mon nike--Get your act together! "Many others agreed--You could feel the air being Led Light Up Shoes Cheap let Out of cameron stadium.Social media lit up and nike's pr nightmare began.Competitor shoe brand puma fired first in a that was quickly criticized(And subsequently deleted)For making light of an athlete's injury: "Wouldn't have happened in the pumas".A parade of other brands followed with smarter(And funnier)Approaches, all of which added to nike's headache., I have a suggestion: --Mr.Peanut(@MrPeanut)Yo, you guys need a beer? --Buffalo wild wings(@BWWings)We'll even pick up the tab on it.Or, if it makes you feel better, we can just split it down the middle. --Checkers rally's(@CheckersRallys)By the way, the pg in pg 2.5 stands for Paul George, the NBA superstar who is the namesake of the model(The most popular model in the nba)And later publicly asked,"Whatwent wrong nike? "Ouch.Wall streetwanted to know too, 1 percent after the incident.All of this is happening to nike's bread and butter sneaker line while, ironically, theCompany has been advancingcutting edge technology.Innovationlike, get ready for this, self-Tying shoelaces--Which hasn't exactly seen a smooth introduction.I've run laps in this gym before in my corporatedays, running some huge businesses for procter gamble.I've watched well-Meaning people take theireye off of the core product, the bread and butter, to chase some shiny new ball--An innovation withglamorous bells and whistles.It never ended well.In my experience with this, basics got overlooked on the base business.Corners were cut.Compromises were made that led to consumers voting with their feet.Will consumers vote to literally take theirfeet elsewhere with nike?Only time will tell.But one thing is for sure.Nike forgot acritical rule:Don't take your eyes off the core while looking to the future.Nike sympathists would say,"This is an exception, this was a one sneaker blow-Out. "Indeed, that's what nike'ssaid shortly after the incident: "We are obviously concerned and want to wish zion a speedy recovery.The quality and performance of our products are of utmost importance.While this is an isolated occurrence, we are working to identify the issue. "Some are even saying that it's a good thing the sneaker blew Out, or Williamson's injury would Shop have been far more severe.To me, that's beside the point.Where there's smoke there's fire.I can't imagine a good excuse for why justthis one Roller Skate Shoes random pair of shoes, on such an important stage, chose to meltdown.Even if it was a sneaker tested by the physical manifestation of zion williamson. I'm sure Nike is an OutstandingCompany with great people that generally make products for which they canbe proud and charge a premium.But somewhere inside that office, something is clearly wrong.So, innovators and entrepreneurs, as you're pursuing the growth of tomorrow, don't lose sight of what got you to where you are today.Published on:Feb 22, 2019like this column?Sign up to and you ll never miss a post.The opinions expressed here by inc.Com columnists are their own, not those of inc.Com.More from inc.Sponsored business content Or, perhaps, we should call them"Air dior 1s,"Considering that"Air dior"Is indeed what's stamped over the iconic jordan wings logo.In truth, the two collaborators have landed on a somewhat more staid moniker:The air jordan 1 high og Cheap Air Jordan 6 GS dior.It's the first silhouette in an upcoming collection from jordan and dior, and though the name is Cheap Air Jordan 10 a little standard-Issue, the shoes are anything but.The sneakers are made in italy, using the same leather that dior uses for its bags.That leather is edge-Painted, and rendered in dior gray, the house's trademark color since its founding in 1947.Aside from the embossed"Air dior"Branding, the nike swoosh is done up in the dior oblique jacquard, a nice melding of iconography from both partners Cheap Air Jordan 11 in this project. 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